Chrysler, PentaCom Disagree on Neon Media

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DETROIT – In the waning weeks before the $80-million launch of Chrysler Corp. Neon subcompact, the factory apparently is at odds with its media buying unit, PentaCom, over how to reach the youthful audience to whom the car is targeted. PentaCom has recommended that Neon ads run on MTV and in Details and Playboy.

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