Chrysler Neon Takes To The Road

DETROIT – Chrysler Corp. will show off its new subcompact Neon car on the airwaves in a prime-time television special this December, which features four so-called ‘Generation X’ consumers setting off from Boston on a cross-country trip in a Neon. The program, called Road Trip, has not been sold through yet to a network. But the plan is for it to carry only public-service ads. Ads for the Neon are to break in January on the Super Bowl. Chrysler executives said the special is designed not to come off as a an infomercial, but more like MTV’s Real World program that puts real people in real-life situations. The special is being produced by Free Wheelin’ Films of Aspen, Colo.
Copyright Adweek L.P. (1993)

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