Chrysler Neon Takes To The Road

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.





DETROIT – Chrysler Corp. will show off its new subcompact Neon car on the airwaves in a prime-time television special this December, which features four so-called ‘Generation X’ consumers setting off from Boston on a cross-country trip in a Neon. The program, called Road Trip, has not been sold through yet to a network.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in