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DaimlerChrysler’s Chrysler Group is considering using the entries of a film contest as a key part of the launch advertising for its Chrysler Crossfire early next year, sources said.
The Chrysler Million Dollar Film Festival provides fledgling filmmakers the opportunity to compete for a $1 million feature film production and distribution deal. Whileall the short entries will feature either the Crossfire or a PT Cruiser as an integral part of the film, the ads will not necessarily be culled from the winning submission, sources said.
Chrysler’s national creative agency, PentaMark Worldwide, Troy, Mich, is facilitating Chrysler’s partnership with other companies sponsoring the festival, Universal Pictures and entertainment com pany Hypnotic.
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