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DETROIT The Chrysler Group is putting its newly revamped marketing department to work in a hurry, beginning with a campaign that broke Monday via BBDO, Detroit, using a new theme, “Engineered beautifully.”
The slate of five new TV commercials, which will include a brand spot and individual ads for the Sebring sedan, the Sebring convertible and the Chrysler 300, will claim technological and design superiority, and fuel economy.
The TV campaign kicks off with a 60-second brand spot on Tuesday’s episode of ABC’s Boston Legal, while print ads will begin showing up this month in mainstream lifestyle, sports and business publications.
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