Chrysler Execs Meet with Jackson

DETROIT — Rev. Jesse Jackson met with Chrysler Group marketing executives earlier this week to discuss the automaker’s multicultural marketing plans, currently subject of an agency review.

Jackson, James Schroer, Chrysler executive vice president of sales and marketing, and Jeff Bell, vice president of marketing communications, engaged in what a Chrysler representative described as “good dialogue” about the multicultural efforts. No future meetings are scheduled with Jackson or with Rev. Al Sharpton, founder of the National Action Network, a civil rights group, who met with Schroer on April 15, the representative, James Kenyon, said.

Jackson and Sharpton earlier expressed concern that shops competing for the multicultural account met their criteria for minority-owned and operated entities. Representatives for Jackson and Sharpton could not immediately be reached.

Chrysler cut one of the contenders from the review for its $50 million multicultural marketing review.

An alliance called The Array has been dropped. The Array agencies, all in New York, were African-American shop Footsteps, Hispanic agency Hispan/America, both partly owned by Omnicom Group, and Admerasia, an Asian-American agency. A group called Cooperative voluntarily dropped out of the review several weeks ago. It was made up of three independent New York-based agencies: A Partnership, Inc., Concept Farm/LaFinca Creativa and PFI Marketing.

The remaining three alliances will be briefed next week and assigned a case study. Final presentations are scheduled for the week of June 10 and 17 with a decision expected by the end of June, Kenyon said. Each agency will be paid $20,000 to cover costs plus expenses to travel to Detroit to present, he said. The winner’s work will run as a campaign, Bell said.

The three finalists include incumbent GlobalHue, Southfield, Mich., formed by the merger of Don Coleman Advertising, an African-American specialist, and sibling Hispanic-focused Montemayor & Asociados, San Antonio. The Interpublic Group of Cos. holds a 49 percent stake in GlobalHue. The alliance now includes an unnamed Asian-American agency. Coleman declined to name the agency because they currently have an automotive conflict.

Also in the finals are PASS Urban Powertrain, a partnership between Arnell Group President Peter Arnell and African-American recording industry executive Steve Stoute; Asian-owned L3 Advertising, New York; Hispanic specialist Cultura, Dallas, and gay and lesbian agency Osmosis Media Lab, New York.

Another finliast is SIP, composed of Publicis, Sanchez & Levitan, Miami; African-American and gay and lesbian agency Prime Access, New York; and Imada Wong Communications Group, Los Angeles, in which IPG has a stake.