Chrysler To Cut National Advertising For Plymouth

Chrysler Corp. said it will air no national advertising this fall for its Plymouth line, choosing instead to focus spending on its new Chrysler sedans and ’99 model Jeeps.
Regional dealer-supported ads for Plymouth will continue, said Carrie McElwee, public relations manager for Chrysler/Plymouth/Jeep.
Chrysler spent $180 million on Plymouth national advertising last year; dealers spent $135 million. Bozell in Southfield, Mich., handles both national and dealer advertising. PentaCom does all of Chrysler’s broadcast media planning and buying.
The automaker plans to concentrate this fall’s ad spending on the new Chrysler sedans it introduced this spring–the Concorde, the LHS and the 300M–and the all-new ’99 model Jeep Grand Cherokee.
–Tanya Gazdik