Chrysler Briefs Agency on Reorganization

DETROIT — Chrysler Group executives briefed lead agency BBDO this morning on organizational changes at the automaker that will consolidate marketing and product planning structures into three “Vehicle Brand Teams.”

The three executives heading these teams will be held accountable for the overall success of all vehicles, marketing programs and the dealer experience for their respective brands. Tom Marinelli will lead Chrysler, Jeff Bell will oversee Jeep and Darryl Jackson will head Dodge. All three will report to George Murphy, senior vice president, global marketing.

The newly-appointed marketing vice presidents will have a marketing communication and advertising/marketing agency team, a dealer marketing programs department and a newly-assigned marketing and product planning director.

“This gives everyone in our organization — as well as our dealers — one place to go on all decisions regarding each brand.” said Jim Schroer, Chrysler Group executive vice president-global sales and marketing in a statement.

Jim Julow, formerly head of Dodge global brand center, will head up the marketing organization devoted to Chrysler Group’s motorsports and performance vehicle activities.

A BBDO representative declined to comment immediately on what effect the move would have on the Troy, Mich., agency, saying the changes were still being examined by executives there.