The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
As part of a reorgani za tion intended to create more auto nomous brands, Chrysler will ask lead agency BBDO to keep creative teams dedicated to a single nameplate.
“On the creative side, [the agency was] sharing people between all three brands, and we’re going to want them to beef up the brands individually,” said George Murphy, Chrysler Group svp, global marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in