Chrysler to BBDO: Reprioritize

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As part of a reorgani za tion intended to create more auto nomous brands, Chrysler will ask lead agency BBDO to keep creative teams dedicated to a single nameplate.

“On the creative side, [the agency was] sharing people between all three brands, and we’re going to want them to beef up the brands individually,” said George Murphy, Chrysler Group svp, global marketing.

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