Christopher Thomas Unveils Push for Digital Credit Union

Christopher Thomas is launching a print-based campaign for the Digital Federal Credit Union which employs the tagline “Not for profit. All for you.”
The effort from the agency’s Boston office is designed to position client as a viable alternative to the region’s largest banks, which of late have generated customer dissatisfaction through rising fees following several high-profile mergers.
Ads break this month in The Boston Globe, and other newspapers and focus on client’s no-fee ATMs, online and telephone banking, preferred rates on loans and other services.
The client is the Commonwealth’s largest credit union with nearly 150,000 members and more than $1 billion in assets.
–David Gianatasi