Christiania Turns to Night Agency

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NEW YORK Christiania Vodka has hired the Night Agency here for digital marketing chores.

The brand is currently distributed in New York, New Jersey and Connecticut, but plans to expand into Western states such as California, Arizona and Nevada in January.

Night said it plans to target affluent adults, 24-49 years old, through a series of “Web experiences including a consumer targeted social network, an influencer e-zine, a Web site aimed at bartenders and suppliers and a video-rich content site.”

“We

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