Chrissy Teigen Plays a Coconut 'Plant Manager' in This Nutty New Vita Coco Spot

Nice work if you can get it

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


As a mother, supermodel, TV personality, social-media phenom and wife of musician John Legend, Chrissy Teigen doesn’t exactly need another job—let alone one as a plant manager. But that’s what Teigen is now.

At least, that’s what she is in a new spot for Vita Coco.

Shot on a white-sand beach at Key Biscayne, Florida, the spot below shows Teigen wearing an unbuttoned brown custodial uniform and lounging beneath a coconut tree. A voiceover explains that a plant manager’s central job is to “keep track of your employees … make sure they’re producing.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in