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Michelob Ultra is going big for the Big Game. The brand is running two 30-second spots—one in the second quarter and one in the fourth—and they’ve got a very fit Chris Pratt in their corner.
While the fourth-quarter Super Bowl ad from FCB Chicago will be revealed later this week, the beer brand recently released the second-quarter ad, dubbed “The Perfect Fit.” Pratt stars in both spots, which introduce a new tagline for the company: “Live Ultra.”
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