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Alberto Hernandez, owner of Meshika Hats in Los Angeles, knows that his job is about more than just paying the bills. A third-generation hat maker, Hernandez is committed to maintaining his family legacy and honoring Mexican culture in America. He is also one of the subjects of superfood company Chosen Foods’ latest campaign, which reaffirms its brand purpose by celebrating Mexicans and Mexican-Americans who are committed to their craft.
Chosen Foods, a Mexican-American-owned brand and a key player in the avocado oil industry, knows that its guacamole made its way into Cinco de Mayo spreads this year.