Chosen Foods Wants to Change the Way Americans Celebrate Mexican Culture

The brand is offering a month-long authentic alternative to Cinco de Mayo traditions

Alberto Hernandez, owner of Meshika Hats in Los Angeles, knows that his job is about more than just paying the bills. A third-generation hat maker, Hernandez is committed to maintaining his family legacy and honoring Mexican culture in America. He is also one of the subjects of superfood company Chosen Foods’ latest campaign, which reaffirms its brand purpose by celebrating Mexicans and Mexican-Americans who are committed to their craft.