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Choice Hotels International has selected seven agencies to visit in a review of creative duties on its U.S. advertising account, confirmed Joanne Davis Consulting, the consultancy managing the process.
The shops include the incumbent, Havas’ Arnold in McLean, Va., according to Joanne Davis, principal of Joanne Davis Consulting in New York. Davis declined to identify the others.
Based on the visits, Choice will select three or four finalists. The Silver Spring, Md.-based client hopes to select an agency by early July.
The assignment includes traditional, digital and promotional efforts.
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