Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold Worldwide has won the $35-40 million account of Choice Hotels International.
The McLean, Va., unit of Boston-based Arnold defeated New York shops Avrett Free Ginsberg, Bozell Kamstra and Deutsch in a review that began last October, when Wayne Wielgus, CHI senior vice president of marketing, arrived from Best Western International.
Baltimore incumbent Gray, Kirk/VanSant, which held the account for 19 years, did not defend.
Laura Bajkowski of Bajkowski & Partners, New York, who oversaw the review, spoke for the Silver Spring, Md.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in