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CHOICE HOTELS
Some commercials tell you how good the brand is. Smarter commercials tell you how good you are. Choice Hotels takes the latter approach in this umbrella campaign for its collection of brands (including Comfort Inn, Clarion, Econo Lodge and Rodeway Inn). It’s partly narrated by a business traveler as we watch him in action on an out-of-town customer visit. “You can’t tour a factory over a fax machine. You can’t impress a client with just e-mail—not that I haven’t tried.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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