Chocolate Is as Chocolate Does

NEW YORK — “Life is like a box of chocolates,” says Tom Hanks as the title character in “Forest Gump.” However, unlike Gump, Russell Candies Stover knows what it will be getting–a shirt-tail ride on the Aug. 28 Paramount Home Entertainment DVD release of the Academy Award winning movie.

A dollar-off coupon for The Gift Box, featured in the 1995 film, will be included on 1.3 million collector’s edition DVDs and promoted on-pack. DVD coupons will also be in specially marked confection boxes. Paramount and Russell Stover will add support with a multi-million print campaign in monthly magazines.