Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We’ve all had a winter’s evening where we’ve been chilled to the bone and been glad to get to our destination to enjoy some warmth. That’s the feeling that Danish brand Cocio aims to convey to Gen Z consumers as it promotes its hot chocolate drink as a social beverage, as well as an antidote to the cold.
Created by Arla Food’s in-house creative agency The Barn, the “A Tribe to Die For” campaign features a group of frozen guests (and their frozen dog) who—revitalized on their host’s couch after a cup—are able to enjoy their evening together.
“A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in