Chocolate Brand Cocio's New Campaign Champions Friendship

The spot features a group of friends braving freezing cold conditions to hang out together

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

We’ve all had a winter’s evening where we’ve been chilled to the bone and been glad to get to our destination to enjoy some warmth. That’s the feeling that Danish brand Cocio aims to convey to Gen Z consumers as it promotes its hot chocolate drink as a social beverage, as well as an antidote to the cold.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in