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With the initial 90-second anthem spot from its "Love This Life" campaign, Chobani focused on consumers' lifestyles rather than its products. Now, the Greek yogurt brand's latest spot in the campaign brings the focus back to the product, Chobani Simply 100—at least until the end of the ad, which begins airing today.
"The anthem spots up front were a little more brand," Chobani CMO Peter McGuinness told Adweek. "At this stage of the campaign, we're doing product platforms.
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