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Chobani expects to have a new agency onboard early this autumn, the company said as it launched a review to replace lead creative shop Boathouse in Boston.
In 2012 Chobani spent nearly $52 million in measured media, according to Nielsen.
Boathouse was hired in February, taking over from Leo Burnett which worked on the brand for a year until its contract expired at the end of 2012. Just before that happened, Chobani’s head of marketing Doron Stern exited the yogurt company.
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