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Olympic athletes need to put good stuff into their bodies in order to succeed. But good food alone won't win them any medals at this summer's games in Rio, according to Chobani's new multifaceted Olympics campaign in which athletes need to eliminate all the bad stuff in order to win.
Stemming from the idea that Chobani helps power Olympic athletes with its all-natural products and a belief on the part of the brand's founder that "you can only be great if you're full of goodness," Chobani has launched a huge Olympics push, including TV spots, newly designed packaging, social components and more.