Chobani Promotes Its New Oat Milk by Paying Tribute to the Real Thing

The yogurt maker doesn't want to denigrate dairy

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

At a time when disrespect for what’s come before often gets treated as a virtue, Chobani is holding up the past as something worthy of admiration.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in