Chobani Narrows Agency Review

Four finalists make the cut

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty.

The finalists will be briefed this week at the Greek yogurt maker’s New Berlin, N.Y., base. The company expects to make a decision by late August. Chobani has been working with independent agency Boathouse of Boston.

Chobani had earlier narrowed its list, paring the contenders down to these agencies plus Goodby Silverstein & Partners, TBWA\Chiat\Day and Anomaly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in