Chobani Narrows Agency Review

Four finalists make the cut

Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty.

The finalists will be briefed this week at the Greek yogurt maker’s New Berlin, N.Y., base. The company expects to make a decision by late August. Chobani has been working with independent agency Boathouse of Boston.

Chobani had earlier narrowed its list, paring the contenders down to these agencies plus Goodby Silverstein & Partners, TBWA\Chiat\Day and Anomaly. Meetings were held last week as the company's marketing and brand chief Peter McGuinness was coming on board.

“As we enter the second half of what has been a record-breaking year for our brand, we chose to evaluate our partners during a time of momentum,” said McGuinness. “Doing so has allowed us greater objectivity and will give the agencies participating more time to show their stuff. We were fortunate to have some of the best agencies in the world passionately present their credentials to us last week, a testament to the love of our products and sheer potential of our brand.”

Chobani has also launched a search for a PR agency. Incumbent FleishmanHillard will defend.

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