Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign

The brand wants everyone to know it makes more than just Greek yogurt

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Following a year of product launches, Chobani is rolling out a national ad campaign that both showcases its expanded portfolio and underscores the company’s mission to provide the public with healthier food.

More than just yogurt

A 30-second animated spot, made in-house, presents a future where humans, robots and nature live in harmony. Chobani’s yogurt, creamer, oat milk, probiotic drink and cold brew coffee appear to sit comfortably next to fresh berries, peaches, lettuce and tomatoes.

“We are putting the message out there that Chobani is now more than just a yogurt company,” Meredith Madden, svp of marketing strategy and insights at Chobani, told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in