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Greek yogurt brand Chobani has gotten into the on-the-go snack game with Chobani Complete, a new line of lactose-free yogurts and drinks high in protein without added sugar. Launched in July, the products are aimed at shoppers looking for alternatives to the typical midday snack and are getting the backing of a new promotional campaign.
“As people’s lives become more fast-paced and congested with activities, people want healthy foods that match their ‘Don’t have time to sit and eat’ pace,” said Leland Maschmeyer, Chobani’s chief creative officer.
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