Chiquita Claims the Upcoming Solar Eclipse (Well, Partially) With Wacky ‘Banana Sun’ Idea

Just don't look directly at it

Talk about a moonshot. We figured brands might try jumping onto the upcoming solar eclipse, probably with witty (if half-baked) social media references. But Chiquita is making an extra leap by taking complete credit for the eclipse, and dubbing it the Banana Sun.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.