Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online

Tim Piper heads up 'Farmed and Dangerous'

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IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a whole new tone—launching a satirical scripted comedy show on Hulu humorously attacking the evil ogre of industrial farming.

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