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IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a whole new tone—launching a satirical scripted comedy show on Hulu humorously attacking the evil ogre of industrial farming.
Chipotle knew it wanted to develop comical branded entertainment as long ago as late 2011, when it rolled out the famous "Back to the Start" video.