Chipotle, Trae Young Team Up on 53-Foot Shot Challenge on TikTok

10 winners will be randomly selected to receive 53 free burritos and tickets to an NBA game

Can you connect from 53 feet? Trae Young can Chipotle
Headshot of David Cohen

Trae Young, point guard for the National Basketball Association’s Atlanta Hawks, is suiting up for Chipotle.

The fast-casual chain teamed up with the Chipotle superfan and long-distance sharpshooter on the 53-Foot Shot Challenge, in which fans are challenged to connect on a 53-foot shot and share video of that feat via TikTok’s Duets feature, tagging @Chipotle and including the hashtag #Chipotle53.

@thetraeyoung

Duet my shot & you could win 53???? & ???? 2 a pro ???? Game #Ad @chipotle , use #chipotle53 #sweepstakes noPurchNecUSonly.1entryonly.rules:chip.tl/53

♬ original sound – TheTraeYoung

A total of 10 winners will be randomly selected by Chipotle to receive 53 free burritos and tickets to an NBA game when fans are allowed to attend again. The deadline for entries is Oct. 19.

Young was joined by the Dude Perfect team, as well as Cole Anthony, R.J. Hampton, Obi Toppin and James Wiseman, all projected picks in the upcoming NBA Draft.

Chipotle will also feature content from basketball trainer-to-the-stars Chris Brinkley, Women’s National Basketball Association No. 1 draft pick Sabrina Ionescu, 100 Thieves founder Nadeshot and The Bachelor contestant and hoops fanatic Madison Prewett.

Chipotle chief marketing officer Chris Brandt said in a statement, “Playoff basketball has given us some amazing long-range shots and, with the season reaching its pinnacle, we wanted to get fans involved from their home courts. The game’s best players continue to extend their three-point range, so we’ve upped the ante and invented a 53-foot shot that represents the 53 real ingredients in our food.”

Chipotle


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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