Chipotle Picks Compass Point

Chipotle Mexican Grill has named Minneapolis-based Compass Point Media, a unit of Campbell-Mithun, for buying and planning chores following a review.

The 900-location Denver-based chain last year selected independent Butler, Shine, Stern & Partners in Sausalito, Calif., which in May broke a push dubbed, “My Chipotle” touting restaurant items and ingredients.

Butler, Shine is now off the roster, and creative will be handled in-house.

The restaurant chain has spent $7-10 million in domestic measured media in recent years, per Nielsen.

Said Mark Crumpacker, chief marketing officer at Chipotle: “The Compass Point team really demonstrated a keen understanding of our brand and the ability to help us achieve our marketing goals.”

Campbell-Mithun is a unit of Interpublic Group.