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Chipotle is cooking up a new restaurant design that it hopes will feed its growing mobile business.
The quick-service Mexican restaurant chain‘s digital operation is already a billion-dollar business, according to a company statement released Thursday announcing the changes.
The redesign will not only be deployed at new locations but also be implemented in varying degrees at existing restaurants, CMO Chris Brandt said in an interview. Chipotle has already begun installing mobile pick-up shelves and tech-enabled assembly lines for food preparation, but features such as walk-up windows and better placement of its digital pick-up portals will help restaurants fill orders more efficiently and enable consumers to pick them up more quickly.
In addition, bottled beverages will be more accessible with a cooler built into the serving line.
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