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Chipotle is joining the ranks of brands advertising in the Super Bowl for the first time.
The fast-casual restaurant chain will run a 30-second spot titled “Can a Burrito Change the World?” during the second quarter of the Big Game.
The ad, created by Chipotle’s agency partner Venables Bell & Partners, endeavors to answer the question in its title through a little boy imagining the possibilities of how a burrito could change our farming processes—more specifically, “how we plant things, water things, grow things, pick things, move things.”
The theme of the spot is no surprise from Chipotle,
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