Chipotle Creates Stand-Alone @What_Chipotle_Are_You Instagram Account

The restaurant chain began crowdsourcing names for the meme this week

What Chipotle are you? Chipotle/Instagram
Headshot of David Cohen

Chipotle took the “What _____ are you” meme to a new level with its debut this week of the @What_Chipotle_Are_You Instagram account.

A spokesperson for the restaurant chain said the inspiration came from similar accounts such as @what_frog_you_are and @whatdogyouare, adding that names are being crowdsourced for addition to the list.

Chipotle introduced the account with this post Monday on its main Instagram account. David Cohen is editor of Adweek's Social Pro Daily.