Chipotle Creates Stand-Alone @What_Chipotle_Are_You Instagram Account

The restaurant chain began crowdsourcing names for the meme this week

What Chipotle are you? Chipotle/Instagram
Headshot of David Cohen

Chipotle took the “What _____ are you” meme to a new level with its debut this week of the @What_Chipotle_Are_You Instagram account.
A spokesperson for the restaurant chain said the inspiration came from similar accounts such as @what_frog_you_are and @whatdogyouare, adding that names are being crowdsourced for addition to the list.

Chipotle introduced the account with this post Monday on its main Instagram account.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.