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Awards season has arrived, and Creative Artist Agency made a strong entrance—beating out more traditional ad shops for the top honor at the Andy Awards.
The Hollywood talent agency's marketing unit took home the Grandy for "Back to the Start," its two-minute-plus Chipotle ad, a meticulous stop-motion homage to sustainable farming set to a brand-sponsored Willie Nelson cover of Coldplay's "The Scientist." The video, created with director Johnny Kelly and named among Adweek's 10 Best Commercials of 2011, was originally slated to run only in movie theaters and online, but eventually found its way, in its entirety, to a TV buy during the Grammys.
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