Chip and Joanna Gaines’ New Magnolia Network Puts the Power Couple in the Driver’s Seat

Pandemic-related delays allowed them to ensure enough content was ready for the summer launch

Magnolia Network will launch on streaming on July 15.
Magnolia Network will launch on streaming on July 15. Adweek

Chip and Joanna Gaines are launching their long-awaited television network this summer on streaming in partnership with Discovery—a step that marks a new chapter for their lifestyle empire.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.