Chip and Joanna Gaines' New Magnolia Network Puts the Power Couple in the Driver's Seat

Pandemic-related delays allowed them to ensure enough content was ready for the summer launch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chip and Joanna Gaines are launching their long-awaited television network this summer on streaming in partnership with Discovery—a step that marks a new chapter for their lifestyle empire.

The Waco, Texas-based couple were rocketed to national fame with the success of their Fixer Upper show on HGTV, which aired from 2013 to 2018.

A reboot of that show is just one of many new offerings appearing on Magnolia Network, which is launching with roughly 150 hours in new programming.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in