China Cracks Down on Laughable Celebrity Endorsements

New law requires celebs to actually use the products they pitch

The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with. A classic example was in 1984, when soap opera actor Chris Robinson held a bottle of Vicks Formula 44 cough syrup and reassured America with the pledge: “I’m not a doctor, but I play one on TV."

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