Chillin' Out At Dunkin' Donuts

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First Spots From Hill, Holliday Pitch ‘Coolattas’ to Parched Customers
BOSTON–Hill, Holliday, Connors Cosmopulos this week breaks its first two commercials for ¶Dunkin’ Donuts, promoting its Coolatta beverages to drive summer sales.
The product-as-hero aspect of each ad is an advance look at a package of nine spots promoting the donut chain, due after Labor Day. The spots “are about people’s love of the brand. The product is a catalyst to what happens in the spot,” said Hill, Holliday copywriter Marty Donahue.
Spending for the 6-8 week campaign was estimated at $6-8 million, representing between 20-30 percent of the client’s overall media expenditure.
One 30-second spot titled “Construction,” shows hot, sweaty workers at a dusty downtown work site who appear to be ogling pretty women.






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