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Agencies in California and beyond are lining up in a review for the California Children & Families Commission ad account, worth $90 million in billings split evenly over three years. The contract runs from Jan. 1, 2001, to Dec. 31, 2003.
Hoping to lure a diverse group of candidates, including out-of-state shops, the commission has streamlined the review process and is giving contenders a juicy challenge: to set a model for pro-children public education ad campaigns around the country.
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