Child's Play

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No, they weren’t a bunch of crybaby creatives just behaving like children.
They were real kids, called in to help Euro RSCG Tatham on new ads for Bayer Flintstones multivitamins.
In exchange for a few lessons on copywriting and art direction, youngsters from three schools–Martin Luther King School in Evanston, Ill., the Jefferson School in San Francisco and Nishuane Elementary in Montclair N.J.–took to the drawing board and produced new print work for the brand.

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