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DALLAS A campaign for Children’s Medical Center created by Richards/Gravelle breaks this month with TV and radio spots, print ads and outdoor boards, the agency said.
The first of two TV spots for the Dallas hospital breaks in the Dallas-Fort Worth market on Monday, the agency said. The campaign theme is “The One,” the agency said.
“Our new campaign has the power to differentiate our brand in the marketplace while messaging pediatric healthcare facts that can be lifesaving knowledge for parents,” said Betsy MacKay, vice president of public affairs at Children’s Medical Center.
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