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Is popularity has caused a run on the breed at kennels across the country. He’s been featured on TV shows and in magazine and newspaper articles. And his cute mug and trademark phrase, “Yo quiero Taco Bell,” are now being featured on T-shirts at retailers such as J.C. Penney and Wal-Mart [Adweek, March 23].
“He” is Gidget, the talking Chihuahua who stars in TBWA Chiat/Day’s campaign for Taco Bell.
However, he is a she. And so is Dinky, the lovelorn Chihuahua who co-stars with Gidget in the spots.
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