Chief Digital Officer Title Won’t Die

Begs the question: What do CDOs actually do?

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When Young & Rubicam and TBWA dissolved their chief digital officer roles last year, they sent the strong message the title is a musty throwback. After all, isn’t adapting to digital everyone’s responsibility?

Well, fast-forward a year later and agencies are still clutching chief digital officer titles to their bosoms. Since December, Ogilvy & Mather, DDB Chicago, Arnold, Deutsch/LA, and Mullen have named CDOs: Brandon Berger, Jonathan Sackett, Matt Howell, Winston Binch, and the duo of Perry Fair and Mauro Cavalletti, respectively.

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