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At 21 years old, entrepreneur Ben Pasternak is challenging the status quo by integrating technology and food.
In 2018, Pasternak founded his third company, Nuggs, a competitor in the hot field of plant proteins that simulate meat products. The company rebranded to Simulate in 2020, continuing to target its product to Gen Z and millennial audiences through sustainable nutrition. “Over time, we’ve gathered this community of people that were really passionate about the product,” Pasternak said.
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