Chicken With a Beef: The Untold Story of Chick-fil-A’s Cow Campaign

How The Richards Group found a winning creative recipe

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account. He didn't find out in an email. No phone call came in breaking the good news. Instead, David Salyers—then vp of national and regional marketing at Chick-fil-A—ventured from Atlanta to the agency's Dallas headquarters on a whim.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.