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With the aim of promoting the brand as one that celebrates the individuality of each person present during social occasions, Diageo rum brand Captain Morgan Original Spiced Gold has rolled out a new global campaign.
The first installment of its “Spice On” campaign, released on Aug. 8, features a 20-second spot that sees two different social gatherings featuring groups of friends who find different ways of drinking their Captain Morgan, ranging from adding ice cream to dipping a chicken wing in their drink.
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