Chick-fil-A Taps Foundry

BOSTON The Foundry Agency said it has been hired by quick-serve chain Chick-fil-A to design and build the firm’s new corporate Web site, which is slated to go live in the fall.

“We felt that Foundry was the right choice for the redesign of because they truly understood our brand,” said Steve Nedvidek, client svp, marketing programs. He praised the Atlanta-based shop’s “creativity, combined with ideas for how the Web site can further our relationship with customers and support store operators.”

Agency co-founder Tim Brammer said, “We knew that to win the project, we needed to focus on what people love most about Chick-fil-A: The food, the people and the company’s community outreach efforts. The new Web site will provide an extension of the strong connection that the company has already formed with its customers.”

Other clients of the independent shop include the Edward Lowe Foundation, Georgia Tech’s Economic Development division and J. Tucker Development Partners.