Chick-fil-A Loses Legal Battle to Block 'Eat More Kale' T-shirts

Small business prevails despite similarity to 'Eat Mor Chikin' slogan

Bo Muller-Moore, the man behind a line of  “Eat More Kale” screen-printed shirts and bumper stickers, wanted to trademark his catchphrase to protect it from poaching. Chick-fil-A, however, considered itself poached.