Chick-fil-A Brings Milkshake Promo to Consumers' Inboxes

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Chick-fil-A next month will begin an e-mail effort to promote a new, limited-edition peach milkshake.

The push, via BrightWave Marketing, is expected to reach the inboxes of 750,000 consumers. The goal is to “move the product out the door,” said Michael McCathren, Chick-fil-A’s senior consultant for advertising, campaigns and interactive digital marketing. “The strategy is to promote the milkshake category.” He added that consumer demand for milkshakes is especially strong around holidays and summer time.

The peach milkshake will be offered in two sizes: 14-oz.

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