‘Chicago Trib’ Calls Account Review

CHICAGO The Chicago Tribune has initiated a review for a new ad agency following its split with MARC here, a representative of the newspaper confirmed.

The paper wanted an agency with “broader capabilities,” said Patti Wetli, a Tribune representative. She said the search was in its early stages and could not offer further details.

The Tribune Company-owned newspaper spent $4 million on advertising last year, according to Nielsen Monitor-Plus.

MARC’s most recent print and radio work featured Tribune reporters talking about their jobs.