Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO The Chicago Tribune has initiated a review for a new ad agency following its split with MARC here, a representative of the newspaper confirmed.
The paper wanted an agency with “broader capabilities,” said Patti Wetli, a Tribune representative. She said the search was in its early stages and could not offer further details.
The Tribune Company-owned newspaper spent $4 million on advertising last year, according to Nielsen Monitor-Plus.
MARC’s most recent print and radio work featured Tribune reporters talking about their jobs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in