Chicago Indie Wins Frozen Foods Creative

NEW YORK Cramer-Krasselt has landed creative duties on H.J. Heinz Co.’s $15 million frozen foods’ account, besting Doner and Element 79 in a review, sources said. The business includes the Ore-Ida and Smart Ones brands.

The account previously was handled by Omnicom’s DDB in San Francisco, but the shop split with the Pittsburgh client in the spring after taking on $15-20 million in Banquet Foods business from rival ConAgra.

The finalists emerged after Heinz executives visited six agencies in May. New York consultancy Roth Associates managed the process. Roth did not return calls, and independent Chicago shop Cramer-Krasselt and the client could not immediately be reached.

Independent Doner is based in Southfield, Mich., and Omnicom Group’s Element 79 is headquartered in Chicago