Chicago, Cleveland Shops Pursue Restaurant

ATLANTA Fazoli’s Restaurants is considering eight agencies for the creative portion of its $15-20 million advertising account, sources said.

The contenders, according to sources, are WestWayne and Interpublic Group’s Fitzgerald + Co., both in Atlanta; Wyse and Brokaw, both in Cleveland; Schafer Condon Carter in Chicago, and Doe-Anderson and Creative Alliance, both in Louisville, Ky. Fourteen-year incumbent Meridian in Lexington, Ky., will defend. RPM, the shop’s media division, is not affected by this review, according to Mary Ellen Stone, agency chairman and CEO.

Greg Lippert, marketing director at the Lexington-based restaurant chain, said he expects to cut the field to three or four finalists that will include Meridian. Final presentations will take place in late December. A decision is expected in January.

Agencies were asked to complete a strategic brief and two creative executions, sources said.

With 400 restaurants in 32 states, about half owned by franchisees, Fazoli’s competes with quick-casual eateries such as Macaroni Grill and Olive Garden.